Hand-selected by Alpine
Digital Marketing & Paid Media Specialist
A data-driven digital marketer who turns ad spend into measurable growth through smarter campaigns, better tracking, and marketing strategies built around real business goals.
The person behind the profile
Alicia brings 7+ years of digital marketing experience spanning paid media, campaign strategy, analytics, lead generation, SEO, content, and print marketing. She has managed advertising budgets averaging roughly $400,000 per month and reaching as high as $650,000 per month, working across Google, Meta, Microsoft, LinkedIn, and Google Local Services Ads. Her experience includes healthcare, home services, e-commerce, colleges and universities, and other service-based businesses.
What sets Alicia apart is her ability to connect marketing strategy with the numbers behind it. She can build a campaign from the ground up, diagnose an underperforming account, establish conversion tracking, create landing pages, test messaging and audiences, and translate the results into reporting that makes sense to a business owner. She is comfortable both developing the strategy and getting into the details required to execute it.
Alicia also brings strong client-facing and operational experience. She has developed onboarding workflows, managed high-level client relationships, supported email and calendar management, created presentation decks, built marketing reports, and streamlined agency processes. Her earlier healthcare experience gives her an especially valuable understanding of medical practices and patient-facing operations.
Outside of workAlicia loves getting outdoors in the Pacific Northwest, rainy days included, and is currently perfecting her crocheting skills.
“Alicia is one of the hardest working people I've had the joy to work with. She takes ownership of projects and will never stop at the minimum. She goes above and beyond consistently.”
Portfolio
Representative examples of the work this VA has led for past clients, grouped by type.
Paid Media Case Studies
Built a clinic's first Meta advertising program alongside existing search campaigns, developing creative, audience targeting, and ongoing optimization.
Paid Media Case Studies
Launched a Google Ads program from scratch with a dedicated conversion-focused landing page, supported by keyword research, geographic bidding, and behavior analysis.
Paid Media Case Studies
Restructured and optimized a competitive recruitment search account, cutting wasted spend and focusing on high-intent searches.
Print Marketing
Designed mailers, coupon cards, and promotional offers for contracting and home services clients, aligned with their local advertising campaigns.
SEO & Website Optimization
Developed SEO-driven service pages and website copy for a regional contractor, improving keyword relevance and local search visibility.
Practical support
46 areas of support, each handled with care, precision, and a genuine commitment to your success.
Alicia builds, launches, and manages your Google Ads campaigns to drive qualified traffic and generate measurable growth for your business.
Alicia manages your paid social campaigns on Meta platforms, turning ad spend into tangible results through strategic targeting and creative optimization.
Alicia expands your reach by managing campaigns on Microsoft Advertising, capturing valuable search traffic beyond Google to connect with more potential customers.
She leverages LinkedIn's powerful targeting to run professional ad campaigns that connect your business with key decision-makers and valuable B2B leads.
Alicia launches and optimizes Google's pay-per-lead platform, generating high-intent local leads to keep your service-based business growing with qualified inquiries.
Alicia develops comprehensive pay-per-click strategies aligned with your business goals, ensuring your advertising budget is invested effectively for maximum impact and return.
With experience managing large budgets, Alicia ensures your ad spend is allocated efficiently across platforms to maximize performance and achieve your marketing objectives.
Alicia continually monitors and adjusts bidding strategies and campaign settings to improve key metrics, lowering acquisition costs and increasing overall return on investment.
Alicia conducts in-depth audits of your existing ad accounts to identify missed opportunities, diagnose performance issues, and provide actionable recommendations for improvement.
She meticulously manages negative keyword lists to prevent wasted ad spend on irrelevant searches, ensuring your budget is focused on attracting qualified customers.
Alicia methodically tests different ad copy, headlines, and creative elements to discover what resonates with your audience, boosting engagement and conversion rates.
Alicia sets up and configures Google Analytics 4, providing the data foundation you need to understand user behavior and measure marketing effectiveness accurately.
She implements Google Tag Manager to streamline tracking deployment, enabling more robust data collection without needing constant website code updates from a developer.
Alicia establishes precise conversion and event tracking, ensuring every important user action is measured so you can clearly see your marketing return on investment.
She manages the Meta Pixel and Conversion API to ensure reliable tracking on Facebook and Instagram, improving ad delivery and performance measurement.
Leveraging tools like CallRail and Invoca, Alicia tracks incoming phone calls back to specific campaigns, providing a complete picture of your lead sources.
Alicia uses tools like Hotjar to visualize user behavior with heatmaps and recordings, uncovering valuable insights to improve your website and user experience.
Alicia builds custom Looker Studio dashboards that consolidate your key marketing metrics into one easy-to-understand report, saving you time and providing clarity.
She diligently tracks essential metrics like ROAS, CPL, and CPA, providing clear insights into campaign performance and progress toward your business objectives.
Alicia translates complex campaign data into clear, actionable recommendations you can use to make smarter business decisions and drive continuous marketing improvement.
Alicia develops and executes holistic lead generation strategies designed to fill your sales pipeline with qualified prospects ready to engage with your business.
She builds high-converting landing pages with clear messaging and calls-to-action, specifically designed to turn your ad traffic into valuable leads and sales.
Alicia systematically tests variations of your ads, landing pages, and messaging to identify top performers and continuously improve your overall conversion rates.
She analyzes and optimizes each stage of your sales funnel, identifying and fixing drop-off points to increase the flow of customers and revenue.
Alicia analyzes the paths customers take from initial awareness to conversion, providing insights to create a smoother, more effective experience that drives results.
Alicia diagnoses and improves underperforming landing pages by optimizing design, copy, and user experience to significantly lift your conversion rates and lead quality.
She refines audience targeting to ensure your marketing messages reach the most relevant and profitable customer segments, maximizing the efficiency of your ad spend.
Alicia implements reliable systems for capturing and routing new leads, ensuring prompt follow-up and a seamless handoff to your sales process.
Alicia focuses on strategies that not only lower your cost per acquisition but also improve the overall quality of leads, driving more valuable growth.
Alicia conducts thorough keyword research to uncover the terms your customers are searching for, informing both paid media and SEO content strategies.
Alicia performs essential on-page SEO updates to your website content, improving its visibility in search engine results and attracting more organic traffic.
She writes compelling website and advertising copy that grabs attention, clearly communicates your value, and persuades visitors to take the next step.
Alicia helps develop your content strategy by identifying topics and keywords that resonate with your target audience, supporting both SEO and engagement goals.
She develops effective email campaigns to nurture leads and engage your existing customers, turning your email list into a reliable source of revenue.
Drawing on her diverse experience, Alicia designs professional print marketing materials to support your local outreach and sales efforts with tangible assets.
Alicia designs and creates physical marketing collateral like brochures and mailers, providing a professional touch for your direct marketing and in-person events.
Alicia creates polished, professional presentation decks for client meetings or sales pitches, effectively communicating key information and marketing results.
She supports the creation of ad creative, developing concepts and copy for digital campaigns that are designed to capture attention and drive action.
Alicia develops and refines client onboarding workflows, ensuring a smooth and professional start to new relationships that sets the stage for success.
Alicia analyzes and streamlines your marketing workflows, identifying opportunities to increase efficiency, reduce manual work, and improve team productivity.
With experience in Salesforce, Alicia can help integrate your CRM with other marketing tools, ensuring seamless data flow and better lead management.
Alicia creates custom Zapier automations to connect your apps and automate repetitive tasks, saving you time and reducing the potential for human error.
Alicia assists with the operational side of lead management, ensuring prospects are properly tracked, segmented, and nurtured within your systems from capture to close.
She coordinates marketing efforts across multiple channels, ensuring a consistent brand message and a cohesive customer experience that drives better overall results.
Alicia uses tools like Monday.com and ClickUp to manage marketing projects, keeping campaigns on schedule and ensuring all deliverables are completed on time.
She develops clear processes for reporting and client communication, ensuring stakeholders are consistently informed and aligned on campaign performance and strategic direction.
Proven impact
A snapshot of measurable outcomes from past client work.
5x ROAS
Generated approximately $18,000 in attributed monthly revenue from approximately $3,500 in monthly Meta ad spend for a healthcare client.
800% increase in conversions
Built and optimized a healthcare acquisition program that increased conversions by approximately 800%.
90% lower cost per conversion
Reduced cost per conversion by approximately 90% through targeting, A/B testing, creative optimization, and landing-page improvements.
22% more leads
Improved a physician recruitment advertising account, increasing lead volume by 22%, improving conversion rate by 45%, and reducing cost per acquisition by more than 50%.
$400K–$650K monthly budgets
Experienced managing large-scale paid media budgets across multiple client accounts.
Technology
The platforms Alicia reaches for to keep communication, projects, and client work moving smoothly.
Career background
Experience that translates to your business.
Alicia's experience brings context, judgment, and confidence to the work—not simply familiarity with a task list.
2024–2025
Marketing Agency
Built and managed paid media campaigns across Google, Meta, LinkedIn, Bing, and Local Services Ads. Developed landing pages, conversion tracking, reporting, client onboarding workflows, and customized marketing strategies. Delivered measurable growth for healthcare clients, including 5x ROAS on one campaign and major improvements in conversions and acquisition costs for another.
2024–2026
Launched and optimized Google Ads and Local Services Ads, performed keyword research and bid management, supported website development and SEO content, and designed print marketing materials for local businesses.
2022–2024
Marketing Agency
Managed $400K+ in monthly Google and Microsoft advertising spend across multiple campaigns. Executed A/B testing, optimized ad copy, keywords and bidding strategies, and used tools including CallRail, Invoca, Shape.io, and Hotjar to improve attribution and campaign performance.
2021–2022
Insurance
Managed prospects and customer information in Salesforce, supported sales outreach, and developed email, direct-mail, fundraising, and local partnership campaigns.
2017–2020
Healthcare
Managed high-volume patient communication, scheduling, insurance verification and billing, accounts receivable, and coordination with outside medical offices. Worked with Medicare Part B, ICD-10 and CPT codes and supported recruiting and internal operations.
Industry experience
Why work with Alicia
A trusted partner who treats your business like their own.
Collaborative, client-focused, and clear. Alicia is comfortable working directly with business owners and stakeholders, asking the right questions, explaining performance data, and keeping projects moving.
Data-driven and highly accountable. Alicia likes to understand the business goal behind a campaign, establish the right tracking, and continually refine the work based on what the numbers show.
Owning marketing initiatives, managing substantial ad budgets, identifying wasted spend, improving campaign performance, building tracking systems, creating clear reports, and translating marketing data into decisions.
Alicia combines analysis with action. She audits what is happening, identifies where performance is breaking down, develops a strategy, tests improvements, and continues optimizing based on measurable results.
Education & training
Portland Community College
Oregon State University
In their own words
Hear directly from Alicia about how they work and the kind of support they love to provide.
Why Alicia is an Alpine VA
We know Alicia's strengths and the kind of client relationship where those strengths can make the greatest difference.
Carefully screened for experience, judgment, communication, and fit.
Recommended because their strengths align with your specific needs.
Our team stays involved as the working relationship develops.
Experienced, dependable support aligned with your business.
If plans change or the match is not right, Alpine helps keep your support consistent.
Meet before you commit
Schedule a conversation with Alpine. We'll talk through what you need and arrange a chance to meet Alicia before you make any commitment.
Schedule a conversation