Hand-selected by Alpine
Creative Marketing & Executive Support Specialist
Heather is a creative marketing specialist who turns ideas into polished marketing that gets results. She does not just create assets — she helps build the plan and brings it to life across websites, email marketing, podcasts, video, and branding.
The person behind the profile
Heather is who business owners call when they have too many ideas, an outdated online presence, or need someone to organize the creative chaos and execute it from start to finish. With more than eight years of virtual support experience, she blends marketing, design, and project coordination so that good ideas actually make it to launch instead of sitting on a list.
She works especially well with coaches, motivational speakers, mental health professionals, educators, and creative, idea-rich business owners who appreciate someone proactive enough to keep projects moving and catch things before they fall through the cracks. Heather brings structure to marketing without limiting the vision behind it — building websites, email campaigns, branded collateral, podcast and video content, and the automations that hold it all together.
Outside of workOutside of work, Heather loves spending time with her family and enjoys summers at the beach and pool.
“Working with Alpine has genuinely been one of the best decisions I've made for Burn Bright. Heather has become such an important part of how the business runs. What I've appreciated most is how thoughtful, responsive, and invested your team has been from day one. I've always felt supported, and that has made an enormous difference.”
Portfolio
Representative examples of the work this VA has led for past clients, grouped by type.
Featured results story
A client’s newsletter had valuable content, but engagement had plateaued. Heather redesigned the layout, refreshed the marketing strategy, and rebuilt the email campaigns around a stronger subscriber experience. Open rates rose from 40% to 68.89%, while click rates increased from 5.16% to 12.31%—a concrete example of her ability to pair creative execution with marketing strategy.
Portfolio examples
Click through the examples to explore her design work.
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Practical support
From shaping the strategy to building the website, writing the email campaign, producing the podcast, and keeping content moving, Heather turns scattered marketing ideas into organized, polished work that gets finished.
Turns a long list of ideas into a clear, prioritized plan with timelines and deliverables so campaigns actually launch.
Builds campaign concepts end to end, from the message and visuals through the channels and follow-up.
Sets up, monitors, and adjusts paid search campaigns, and handles the outreach that supports them.
Creates organized systems so content, launches, and deadlines all live in one place instead of in someone's head.
Maps out what goes out where and when, keeping the brand showing up consistently even in busy seasons.
Designs and builds sites in WordPress, Squarespace, Wix, and Showit, and modernizes outdated pages.
Handles page updates, new content, broken links, and the small fixes that otherwise get ignored for months.
Builds pages for launches, lead magnets, and events that connect cleanly to email and CRM.
Organizes and polishes page structure so visitors find what they need quickly.
Redesigns newsletter layouts and refreshes strategy to create a better subscriber experience — one relaunch took open rates from 40% to 68.89%.
Builds welcome sequences, nurture flows, and launch campaigns in Mailchimp so follow-up happens without manual effort.
Keeps lists clean and segmented so the right message reaches the right people.
Tracks opens, clicks, and engagement and adjusts the approach based on what the numbers show.
Connects tools through Airtable and Zapier so information moves between systems automatically.
Leads full business rebrands, coordinating logo, website, and collateral so everything matches.
Designs polished media kits, brochures, one-pagers, and business cards that reflect the brand properly.
Builds branded decks, handouts, and materials for talks, workshops, and launches.
Keeps fonts, colors, and voice consistent across every place the business shows up.
Edits episodes in Descript and manages publishing and distribution through RedCircle.
Cuts and captions video content for social, websites, and courses.
Turns each episode or video into show notes, social posts, and email content so one recording goes further.
Drafts and formats blog posts and written content that supports the larger marketing plan.
Plans and schedules content across platforms so the brand stays visible without daily scrambling.
Designs on-brand social graphics and templates in Canva.
Keeps up with comments and messages so the audience gets a response.
Uses AI tools to speed up drafting, research, and repurposing while keeping the final work on-brand.
Proven impact
A snapshot of measurable outcomes from past client work.
68.89% open rate
Relaunched a client newsletter, lifting open rates from 40% through a redesigned layout and refreshed strategy.
12.31% click rate
More than doubled click rates from 5.16% by rebuilding campaigns around a stronger subscriber experience.
Multiple rebrands
Led successful business rebrands end to end, including logos, websites, and marketing collateral.
Start to finish
Builds creative marketing systems that turn scattered ideas into organized, executable plans.
Technology
The platforms Heather reaches for to keep communication, projects, and client work moving smoothly.
Career background
Experience that translates to your business.
Heather's experience brings context, judgment, and confidence to the work—not simply familiarity with a task list.
Role 1
Service-based and creative businesses
Supports high-level clients with marketing campaigns, CRM management, content, websites, virtual events, inbox management, and executive administration—moving easily between creative projects and operational follow-through.
Role 2
Growing businesses and independent ventures
Has led multiple business rebrands, including website and logo projects, and built consistent social media strategies across multiple business ventures.
Role 3
Talent and client-service environments
Brings extensive recruiting experience, including more than 300 successful permanent and temporary placements, along with candidate communication, outreach, and process coordination.
Industry experience
Why work with Heather
A trusted partner who treats your business like their own.
Warm, responsive, and comfortable connecting with different personalities. Heather communicates clearly and keeps clients aware of what is moving forward.
Energetic and structured, with the ability to organize many creative ideas into a practical plan without slowing down momentum.
Taking ownership of marketing and support work, connecting the moving pieces, and carrying projects through execution.
Resourceful and calm under pressure. When deadlines tighten or priorities compete, Heather becomes more focused and looks for the clearest path forward.
Education & training
Why Heather is an Alpine VA
We know Heather's strengths and the kind of client relationship where those strengths can make the greatest difference.
Carefully screened for experience, judgment, communication, and fit.
Recommended because their strengths align with your specific needs.
Our team stays involved as the working relationship develops.
Experienced, dependable support aligned with your business.
If plans change or the match is not right, Alpine helps keep your support consistent.
Meet before you commit
Schedule a conversation with Alpine. We'll talk through what you need and arrange a chance to meet Heather before you make any commitment.
Schedule a conversation
