Kenna, Operations & Executive Support Virtual Assistant
Vetted by Alpine

Hand-selected by Alpine

Kenna

Operations & Executive Support Virtual Assistant

An experienced operations and executive support partner who brings structure to the behind-the-scenes of a busy business — from complex calendars and CRMs to documented processes and smoother workflows.

Operations ManagementCRM ManagementSOP DevelopmentExecutive SupportSales Operations
8+ years of experienceAvailable 35 hrs/week · Mon–Fri 9–5 PT
Watch Kenna's intro

The person behind the profile

Meet Kenna

Kenna is an experienced operations and executive support professional with more than 8 years of experience helping busy professionals stay organized, efficient, and focused on growth.

She excels at bringing structure to the behind-the-scenes pieces of a business, whether that means managing a complex calendar, cleaning up a CRM, coordinating projects, documenting SOPs, organizing information, or improving an inefficient workflow. Kenna doesn't just complete tasks — she looks for ways to create systems that make the business easier to run.

With experience across healthcare, nonprofit, manufacturing, sales, and remote business environments, Kenna is adaptable, detail-oriented, and comfortable managing both day-to-day administrative responsibilities and larger operational processes.

Outside of workKenna is a Navy spouse and proud mom of five. Outside of work, she loves camping, hiking, and spending time outdoors with her family and their dog — experiences she credits with strengthening the resilience, adaptability, and calm-under-pressure approach she brings to her work.

“Kenna has strong skills at managing complex data and translating it in a concise, digestible manner. I also appreciate her ability to anticipate work/opportunities and get ahead of the team.”
Carolyn, former executive leader · A former colleague and manager, Monyca, adds: "She is a great employee who shows up and works well with everyone and handles the job well. I would rehire her."

Practical support

Everything You Need to Run Smoothly

30 areas of support, each handled with care, precision, and a genuine commitment to your success.

Calendar and Inbox Management

Kenna handles complex scheduling and email organization, ensuring you never miss an important meeting and can focus on your highest-priority tasks.

Complex Scheduling

She coordinates intricate appointments and meetings across multiple time zones and stakeholders, ensuring your schedule is seamlessly managed without conflicts or confusion.

Travel Coordination

Kenna arranges all aspects of your business travel from flights to accommodations, creating detailed itineraries that allow you to travel stress-free and prepared.

Executive Communications

She professionally drafts and manages correspondence on your behalf, maintaining a polished and consistent voice for your business in all executive communications.

Client Correspondence

Kenna provides timely and professional responses to client inquiries, fostering positive relationships and ensuring your clients always feel heard and supported.

Research

She gathers and synthesizes information for special projects or reports, providing you with the clear and concise data needed to make informed decisions.

Digital File Organization

Kenna brings structure to your digital files, creating intuitive organizational systems that make locating important documents quick and effortless for your team.

Confidential Records Management

With experience in healthcare and executive support, Kenna handles sensitive documents and confidential records with the utmost care, discretion, and security.

SOP Creation and Documentation

Kenna meticulously documents your standard operating procedures, creating clear guides that ensure operational consistency and make onboarding new team members easier.

Workflow Development and Optimization

She analyzes your current processes to develop and optimize workflows, removing inefficiencies so your business operations run more smoothly and effectively.

Process Improvement

Kenna looks for ways to make the business easier to run by improving existing processes, creating systems that boost efficiency and support growth.

Project Coordination

She supports cross-functional teams by coordinating project timelines, tasks, and communication, ensuring key initiatives stay on track and meet their goals.

Digital File and Database Organization

Kenna organizes your crucial business information within digital files and databases, establishing a clean, structured system for easy access and management.

Data Management

She handles the ongoing maintenance of your business data across various platforms, ensuring its accuracy and integrity so you can rely on your information.

KPI and Operational Reporting

Kenna produces reports on key performance indicators and operational metrics, providing the clear insights leadership needs for strategic business planning.

Remote Team Support

With extensive experience in remote environments, she supports distributed teams by facilitating communication, coordinating projects, and managing shared operational systems.

CRM Cleanup and Ongoing Management

Kenna cleans up and maintains your CRM data in platforms like Salesforce and HubSpot, ensuring your client information is always accurate and reliable.

Salesforce and HubSpot Management

She manages your Salesforce or HubSpot instance, handling data entry, record maintenance, and system organization to support your sales team's efficiency.

Customer Record Management

She meticulously maintains detailed customer records, ensuring your team has a complete and accurate history of every interaction for better relationship management.

Pipeline Management

Kenna tracks sales activities and updates opportunities in the pipeline, providing leadership with a clear view of potential revenue and sales progress.

KPI and Sales Performance Reports

She generates detailed reports on sales performance and key metrics, transforming raw CRM data into actionable insights for strategic decision-making.

Sales Order Tracking

Kenna monitors sales orders from entry through fulfillment, ensuring a smooth process for the client and accurate tracking for your internal records.

Data Integrity and Database Maintenance

She is dedicated to preserving data integrity across your sales database, performing regular maintenance to ensure your information remains clean and trustworthy.

Cross-functional Sales Support

She acts as a liaison between sales and other departments, coordinating efforts to support a seamless and efficient sales cycle from start to finish.

Provider Scheduling

Kenna manages complex provider schedules and patient appointments for healthcare offices, optimizing time and ensuring the clinic operates smoothly and efficiently.

Insurance Verification

She handles the critical task of insurance verification prior to appointments, preventing billing issues down the line and ensuring a seamless patient intake process.

Billing Support

Kenna provides support for the healthcare billing process, assisting with claims submission and follow-up to ensure timely and accurate reimbursement for services.

Accounts Receivable Support

She assists with accounts receivable tasks, helping manage outstanding patient and insurance balances to improve the financial health of your healthcare practice.

Patient and Client Communication

Kenna manages communications with patients in a professional and compassionate manner, handling inquiries and appointment reminders with care and confidentiality.

Confidential Information Management

With direct healthcare experience, she manages sensitive patient information and confidential data with the highest level of care, discretion, and compliance.

Technology

Tools Kenna Works With Daily

The platforms Kenna reaches for to keep communication, projects, and client work moving smoothly.

Salesforce

HubSpot

GoHighLevel

FormAssembly

ClickUp

Asana

Trello

Slack

Google Workspace

Microsoft Office

Mailchimp

Bill.com

Career background

Professional Experience

Experience that translates to your business.

Kenna's experience brings context, judgment, and confidence to the work—not simply familiarity with a task list.

  1. Role 1

    Executive & Operations Support

    Remote business environments

    Managed complex calendars, appointments, meetings, travel, executive communications, and confidential records for busy professionals.

  2. Role 2

    CRM & Sales Operations

    Sales-driven organizations

    Managed Salesforce and HubSpot data, maintained accurate client and sales information, and produced pipeline, KPI, and sales performance reports for leadership.

  3. Role 3

    Operations & Process Improvement

    Cross-functional teams

    Created SOPs and improved workflows to make operations more efficient, coordinated projects, and supported cross-functional teams.

  4. Role 4

    Healthcare Administration

    Healthcare office

    Supported healthcare offices with provider scheduling, insurance verification, billing, and accounts receivable, handling confidential information with care.

Industry experience

Understands the context behind the work.

HealthcareNonprofitManufacturingSalesRemote Business Services

Why work with Kenna

The Qualities You Can Count On

A trusted partner who treats your business like their own.

Communication Style

Reliable and thoughtful. Kenna communicates clearly, keeps clients informed, and follows through on what she says she will do.

Organization & Work Style

Highly organized and proactive. She is especially good at taking something scattered or inefficient and turning it into a process that is easier to manage.

What Clients Rely on Kenna For

Anticipating needs before being asked, managing complex data and translating it into clear, digestible information, and keeping both daily details and larger operational pieces running smoothly.

Approach to Problems

Calm and resourceful. Kenna looks for the system behind the problem and builds processes that keep it from happening again.

Dependable

Resourceful

Collaborative

Proactive

Organized

In their own words

Meet Kenna

Hear directly from Kenna about how they work and the kind of support they love to provide.

Why Kenna is an Alpine VA

Selected with care.
Supported for the long run.

We know Kenna's strengths and the kind of client relationship where those strengths can make the greatest difference.

Five-Step Vetted

Carefully screened for experience, judgment, communication, and fit.

Personally Matched

Recommended because their strengths align with your specific needs.

Supported by Alpine

Our team stays involved as the working relationship develops.

U.S.-Based Professional

Experienced, dependable support aligned with your business.

Fill-In & Replacement Guarantee

If plans change or the match is not right, Alpine helps keep your support consistent.

Meet before you commit

Think Kenna could be a fit?

Schedule a conversation with Alpine. We'll talk through what you need and arrange a chance to meet Kenna before you make any commitment.

Meet Kenna