Hand-selected by Alpine
Digital Marketing, Systems & Automation Specialist
Vanessa is a digital marketer who blends content creation with strategy — she does not just build the assets, she advises on how to use them. She runs organic campaigns end to end, keeps a brand consistent everywhere it shows up, and troubleshoots the technology behind it when something breaks.
The person behind the profile
Vanessa helps businesses bring order to the marketing, systems, and processes running behind the scenes. She combines digital marketing with operations and technical problem-solving, which makes her especially valuable to owners who need someone who can see the bigger picture and still get into the details to make it work. Her day-to-day spans creating content and graphics in Canva, keeping websites current, managing LinkedIn profiles and company pages, planning and running organic campaigns, building email marketing, and setting up the automations and CRM dashboards that keep a pipeline moving.
What sets her apart is that she does not stop at the canned answer. When a platform's own support team could not resolve a stubborn website issue, she worked the problem herself — digging into developer settings and mapping errors step by step until she found the real root cause rather than a workaround. She asks thoughtful questions, communicates clearly, and looks for practical improvements instead of working around recurring problems. Vanessa does her best work with service-based, creative, and mission-driven businesses — especially coaches, marketers, authors, and educators — where she can be treated as part of the team and take real ownership of the work.
Outside of workVanessa loves running and staying active and has completed two marathons.
Portfolio
Representative examples of the work this VA has led for past clients, grouped by type.
Problem-solving story
When a Squarespace issue remained unresolved even after platform support, Vanessa investigated it herself. Using AI tools, developer settings, and a step-by-step analysis of the site’s 404 errors, she identified the root cause and resolved the issue—demonstrating resourcefulness and technical problem-solving without overcomplicating the solution.
“Vanessa has been wonderful to work with. She has welcomed every task I've thrown her way with a positive attitude, asks thoughtful questions, and has been willing to learn the nuances of my work and organizations.”
Practical support
From planning and running organic campaigns to designing the content, updating the website, sending the email, and building the automations behind it all, Vanessa makes your marketing look consistent and work reliably.
Plans and runs organic campaigns end to end, from the content calendar through publishing, automation, and follow-up.
Helps decide where your effort should go, which channels are worth the time, and how each piece of content earns its place.
Turns ideas you have been sitting on into a real, running plan with a schedule behind it so posting no longer depends on inspiration.
Makes sure your business looks and sounds the same across your website, social profiles, email, and printed materials.
Tracks how campaigns perform and translates the numbers into what to keep, change, or stop doing.
Creates graphics, social posts, promotional materials, and branded templates you can reuse without starting from scratch.
Writes and builds posts that match your voice and keeps a steady publishing rhythm in place.
Optimizes personal profiles and company pages, then manages posting and engagement so your presence stays active.
Produces the one-off pieces launches and events need: announcement graphics, lead magnets, and supporting collateral.
Polishes wording so everything that goes out reads clearly and professionally.
Keeps WordPress and Squarespace sites current with new pages, copy changes, images, and refreshed offers.
Tracks down broken links, error pages, and layout issues and fixes the cause rather than patching the symptom.
Builds and sends newsletters and campaigns in Mailchimp, MailerLite, and ActiveCampaign, from layout through scheduling.
Organizes subscriber lists so the right message reaches the right group instead of everyone at once.
Sets up the pages and forms behind a launch or lead magnet and confirms every step works before it goes live.
Builds the sequences and triggers that follow up with leads and clients automatically, so nothing slips through.
Configures Monday CRM, HubSpot, and Zoho with dashboards that show pipeline status at a glance.
Connects the tools you already use so information moves between them without anyone re-entering it.
Maps how work actually flows through your business and removes the steps creating bottlenecks.
Gets into developer settings and platform logs to diagnose issues that ordinary support cannot resolve.
Uses tools like Claude and ChatGPT to speed up research, drafting, and problem-solving without losing your voice.
Keeps cross-functional projects moving by tracking owners, deadlines, and the next action for each piece.
Writes down how recurring work gets done so the process does not live only in someone's head.
Keeps records clean and organized and pulls the reporting leaders need to make decisions.
Sets up systems that keep communication and scheduling manageable instead of overwhelming.
Steps into new initiatives early, asks the questions no one has asked yet, and builds the structure they need to succeed.
Proven impact
A snapshot of measurable outcomes from past client work.
87% fewer issues
Built project-management systems that reduced miscommunications and no-shows.
43% more billable hours
Helped increase weekly billable capacity while managing more than 100 clients and contractors.
1,000+ records
Collaborated on a CRM migration involving more than 1,000 historical contact records.
Root cause found
Resolved a website error the platform's own support team could not fix, clearing 404 errors that risked lost visitors and search rankings.
Technology
The platforms Vanessa reaches for to keep communication, projects, and client work moving smoothly.
Career background
Experience that translates to your business.
Vanessa's experience brings context, judgment, and confidence to the work—not simply familiarity with a task list.
Marketing
Coaches, authors, and educators
Runs organic marketing end to end for service-based clients: content and graphics, LinkedIn presence, email campaigns, and the automations that keep follow-up consistent.
Operations
Service-based and growing businesses
Builds scalable internal systems, workflow automations, CRM dashboards, process documentation, and reporting structures that reduce bottlenecks and increase team capacity.
Technical
Creative and mission-driven businesses
Maintains and updates client websites, resolves errors and platform issues others could not, and connects the tools a business relies on so they work together reliably.
Industry experience
Why work with Vanessa
A trusted partner who treats your business like their own.
Clear, collaborative, and thoughtful. Vanessa asks the questions that surface what you actually need, then keeps you updated without adding noise to your day.
Strategic and hands-on at the same time. She plans the approach, builds the assets, sets up the systems behind them, and keeps the whole thing running on schedule.
Marketing that stays consistent without being chased, and a steady hand on the technology behind it when something stops working.
She gets into the weeds. Rather than accepting the first answer or a temporary workaround, she digs until she finds the actual cause and fixes it properly.
Education & training
Why Vanessa is an Alpine VA
We know Vanessa's strengths and the kind of client relationship where those strengths can make the greatest difference.
Carefully screened for experience, judgment, communication, and fit.
Recommended because their strengths align with your specific needs.
Our team stays involved as the working relationship develops.
Experienced, dependable support aligned with your business.
If plans change or the match is not right, Alpine helps keep your support consistent.
Meet before you commit
Schedule a conversation with Alpine. We'll talk through what you need and arrange a chance to meet Vanessa before you make any commitment.
Schedule a conversation
